RELATIVE MARKET SHARE, MARKET SEGMENTATION & TARGET MARKET OF PIZZA HUT

• Pizza hut is the one who got the bigger market share globally.

• It is having 48% of overall pizza market in the world.

• In Pakistan Pizza Hut having 57% market share in market because they are market leader 

                                       

                                         MARKET SEGMENTATION

 

• The Segments Pizza Hut is Working on

Higher Income

Dual Career Families

Age 12-30 Years

• Geographic  Segment
• Demographic Segment
• Behavioral Segment
• Psychographic segmentation 

                                           

                                          TARGET MARKET

• Pizza hut have target the families who like to go out for dinner once in a week.
• They also target teenagers of school.
• Spending habits of college freshmen also indicates a high percentage of money being spent on non-essential items.
• Pizza Hut has made delivery services for those customers who like to have pizzas in their home with their families or friends.