Pizza Hut introduced several locally-influenced products according to the taste buds of the Pakistani market
Variety:
Large Variety of Taste e.g. Cheesy Bites, Stuffed Crust, Hand-Tossed, Thin 'N Crispy, Bigfoot etc…
Quality:A large number of Market share is with Pizza Hut Only Because of their High Quality Pizza
Design:Always Round Pizza
Features:Each Variety is Grouped on different Tastes.Packaging:
Delivery through Hot Oven in Boxes
PRICE
- Pizza hut is using Market Skimming Price Strategy.
- Low price for meal and expensive for just one
- Coupons Worldwide and Gift Card in Developed Countries
- Charging Method in Pakistan
Price x 21% Tax
e.g. For a Pizza of 999 you will Pay Rs. 1208
PROMOTION
Advertising:
- Bill Boards
- TV Ads
- News Papers
Personal Selling:
- Visit to School & Colleges
Sales Promotion:
- Pizza Hut offers annually an "All you can eat" in the Holy month of Ramadan.
- Double Masti,
- Meal Deals
- Midnight Deals
Sponsorships:
- In 2000, Pizza Hut was a part-time sponsor of Galaxy Motorsports
- Pizza Hut was the shirt sponsor of English Football Club
- In 2005, Pizza Hut sponsored “The Simpsons” on Channel 4
- In March 2007, Pizza Hut partnered with Verizon Wireless to offer a free LG mobile phone with the purchase of a Cheesy Bites Pizza.
- 2007-08 Pizza Hut is a sponsor of the Newcastle Vipers ice hockey team for the season in the UK
PLACE
- Having 34,0000 outlets in 100 Countries
- In Pakistan 38 outlets in 9 Cities
- Sport Arena’s, Major Airports & Shopping Mall
- More accessible to the customer
- Channel:
Selling through Take In, Dine in, Home Delivery
- In Pakistan, Pizza Hut introduced itself in 1993. Have multiple outlets in 9 cities.
- These outlets offer a wide variety of pizza, combining western and eastern recipes.
- Pizza Hut Delivered Pizzato space in Year2001 Which made them More Famous and a New Slogan came into Being ,that
“Wherever there is life, there will be Pizza Hut pizza”
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