VISION & MISSION STATMENT & OBJECTIVES OF PIZZA HUT

                                                           Mission statement 

“To be the best pizza for every pizza occasion”

“ Alone we are delicious, Together we are YUM!” 

        We are P.E.A.R.L.S

PASSION for excellence in Doing everything

EXECUTE with positive energy and need

ACCOUNTABLE for growth in customer satisfaction

RECOGNIZE the achievement of others and have fun doing it

LISTEN and more importantly, respond to the voice of the customer. 

 

                                                                  Vision

• To make the people know that for all the eating items they desire to eat can be made available in minimum time without our effort excluding money.
• To improve the well being of our customers, community and people connected to our enterprise. “RUN GREAT RESTURANTS” 

                                                         Objectives & Goals

• Our goal is to reach 85% recognition of the new product in our target market.
• As with all businesses, the most important goal of a company is to increase revenue and profits.
• Customer satisfaction is for most.
• Practice what we preach: integrity, ethics and open communication

 

 

RELATIVE MARKET SHARE, MARKET SEGMENTATION & TARGET MARKET OF PIZZA HUT

• Pizza hut is the one who got the bigger market share globally.

• It is having 48% of overall pizza market in the world.

• In Pakistan Pizza Hut having 57% market share in market because they are market leader 

                                       

                                         MARKET SEGMENTATION

 

• The Segments Pizza Hut is Working on

Higher Income

Dual Career Families

Age 12-30 Years

• Geographic  Segment
• Demographic Segment
• Behavioral Segment
• Psychographic segmentation 

                                           

                                          TARGET MARKET

• Pizza hut have target the families who like to go out for dinner once in a week.
• They also target teenagers of school.
• Spending habits of college freshmen also indicates a high percentage of money being spent on non-essential items.
• Pizza Hut has made delivery services for those customers who like to have pizzas in their home with their families or friends.

 

POSITIONING, SLOGANS OF PIZZA HUT

                                                           VALUE PROPOSITION

 

Pizza Hut will also have to meet up the inspirational value proposition for its pizzas in smaller towns, which is again tricky

 

                                                                  POSITIONING

• Pizza hut have made many ways to position their products Like;
•  Advertisements in which they have differentiate their pizzas in quality. (advertisements through Newspaper, Television, Radio, and Billboards)
•  Uniqueness &  Taste.
• Varieties.
• Worldwide and in Pakistan, Pizza Hut has come to become synonymous with the

‘Best pizzas under one roof‘ 

 

                                                                     SLOGANS

• We have Pizza
• Now you’re eating
• Making it great!
• You'll love the stuff we're made of.
• The best pizzas under one roof.
• Gather 'round the good stuff.
• Share the good times 

                                            UNIQUE SELLING PROPOSITION

• To best position your practice, you need to develop a powerful and compelling unique selling proposition (USP).
• What is a USP? A unique selling proposition is a proposition that competitors cannot make or have not made.

“Pizza Hut- Fresh, hot pizza delivered in thirty minutes or less - or it is free”

BUYING BEHAVIOUR OF CUSTOMERS

• Customer follows variety seeking buying behavior in buying the pizza.

• This not because of the dissatisfaction of the product or the brand, it’s only for the sake of varieties.

MARKETING MIX OF PIZZA HUT

                                                               PRODUCT

Pizza Hut introduced several locally-influenced products according to the taste buds of the Pakistani market

Variety:

 Large Variety of Taste e.g. Cheesy Bites, Stuffed Crust, Hand-Tossed, Thin 'N Crispy, Bigfoot  etc…

Quality:

A large number of Market share is with Pizza Hut Only Because of their High Quality Pizza

Design:

Always Round Pizza

Features:

Each Variety is Grouped on different Tastes.

Packaging:
Delivery through Hot Oven in Boxes

                                                     

                                                           PRICE

• Pizza hut is using Market Skimming Price Strategy.
• Low price for meal and expensive for just one
• Coupons Worldwide and Gift Card in Developed Countries
• Charging Method in Pakistan
  Price x 21% Tax
  e.g. For a Pizza of 999 you will Pay Rs. 1208
  

                                                  PROMOTION

Advertising:

• Bill Boards
• TV Ads
• News Papers
  

Personal Selling:

• Visit to School & Colleges

Sales Promotion:

• Pizza Hut offers annually an "All you can eat" in the Holy month of Ramadan.
• Double Masti,
• Meal Deals
• Midnight Deals

 

Sponsorships:

• In 2000, Pizza Hut was a part-time sponsor of Galaxy Motorsports

• Pizza Hut was the shirt sponsor of English Football Club

• In 2005, Pizza Hut sponsored “The Simpsons” on Channel 4

• In March 2007, Pizza Hut partnered with Verizon Wireless to offer a free LG mobile phone with the purchase of a Cheesy Bites Pizza.  

• 2007-08 Pizza Hut is a sponsor of the Newcastle Vipers ice hockey team for the season in the UK

                                                            PLACE

• Having 34,0000 outlets in 100 Countries
  

• In Pakistan 38 outlets in 9 Cities

• Sport Arena’s, Major Airports & Shopping Mall

• More accessible to the customer

• Channel:

Selling through Take In, Dine in, Home Delivery

• In Pakistan, Pizza Hut introduced itself in 1993. Have multiple outlets in 9 cities.
• These outlets offer a wide variety of pizza, combining western and eastern recipes.

• Pizza Hut Delivered Pizzato space in Year2001 Which made them More Famous and a New Slogan came into Being ,that

 “Wherever there is life, there will  be Pizza Hut pizza”